Unlocking the Hidden Power of Second-Degree Connections: A Strategic Guide to Expanding Your Network Without Cold Outreach
You spot the perfect person to help with your next career move. But sending a cold LinkedIn message feels awkward, and you know it’s likely to go unread. Then you realize they already know one of your contacts. Research shows that second-degree connections can be up to five times more effective than cold outreach in creating opportunities. A warm intro later, you’re on a call turning a maybe into a yes. This isn’t luck.